WHY
To get members of a health insurance plan to create an online account, download the app and start using the digital tools.
To get members of a health insurance plan to create an online account, download the app and start using the digital tools.
HOW
By giving them compelling reasons to engage, from the ease of finding an acupuncturist to having a therapy appointment from the comfort of home.
By giving them compelling reasons to engage, from the ease of finding an acupuncturist to having a therapy appointment from the comfort of home.
WHAT
Work included developing themes to promote product features and supporting copy that, with imagery, illustrated how having a digital account could make life easier for a member. Resulted in an extensive book of digital and print templates that the marketing acquisition team could customize by channel. Campaigns contributed to app downloads doubling quarter over quarter.
Work included developing themes to promote product features and supporting copy that, with imagery, illustrated how having a digital account could make life easier for a member. Resulted in an extensive book of digital and print templates that the marketing acquisition team could customize by channel. Campaigns contributed to app downloads doubling quarter over quarter.
