WHY
To position the developer of a popular staffing and scheduling app for nurses as an authority in the field, garnering awareness and preference for their tools among nurses and nurse administrators.
To position the developer of a popular staffing and scheduling app for nurses as an authority in the field, garnering awareness and preference for their tools among nurses and nurse administrators.
HOW
By building brand advocates through content that demonstrated the company's understanding of the industry and the challenges nurses face.
By building brand advocates through content that demonstrated the company's understanding of the industry and the challenges nurses face.
WHAT
The vice president of marketing found a white paper online I'd written for another client and reached out to me. We brainstormed a content calendar and topics for several blog posts. I also wrote two white papers, doing extensive primary and secondary research, interviewing nurses, educators and others. I helped develop infographics and microcontent for social. More than 1 million nurses now use NurseGrid.
The vice president of marketing found a white paper online I'd written for another client and reached out to me. We brainstormed a content calendar and topics for several blog posts. I also wrote two white papers, doing extensive primary and secondary research, interviewing nurses, educators and others. I helped develop infographics and microcontent for social. More than 1 million nurses now use NurseGrid.
