WHY
To build a stockpile of employer decision-maker prospects for the Regence sales team.
HOW
By creating credibility and awareness for Regence as a business partner with an understanding of the challenges employers face.
To build a stockpile of employer decision-maker prospects for the Regence sales team.
HOW
By creating credibility and awareness for Regence as a business partner with an understanding of the challenges employers face.
WHAT
Work included lead-generation ads on LinkedIn, landing pages and e-books. For the well-being e-book, 75% of the leads generated were marketing qualified, and the average cost per lead was half of LinkedIn's benchmark.
Work included lead-generation ads on LinkedIn, landing pages and e-books. For the well-being e-book, 75% of the leads generated were marketing qualified, and the average cost per lead was half of LinkedIn's benchmark.
