WHY
To help a leading provider of education research and academic assessments attract, educate and nurture prospects, from district managers and school administrators to principals and teachers.
HOW
By supporting the organization as it piloted a strategic demand-generation model based on user segmentation and buyer-centric content that moved prospects from pain points to solutions.
WHAT
Work included interviewing subject matter experts, researching, and writing emails, blog posts, articles, guides and white papers.
By supporting the organization as it piloted a strategic demand-generation model based on user segmentation and buyer-centric content that moved prospects from pain points to solutions.
WHAT
Work included interviewing subject matter experts, researching, and writing emails, blog posts, articles, guides and white papers.
