WHY
To break through the clutter in a saturated media landscape, getting businesses to choose Regence health plans for their employees.
HOW
By engaging with business decision-makers in new ways, connecting to their professional and personal lives at scale while building on a new brand campaign platform, "Together We Health."
To break through the clutter in a saturated media landscape, getting businesses to choose Regence health plans for their employees.
HOW
By engaging with business decision-makers in new ways, connecting to their professional and personal lives at scale while building on a new brand campaign platform, "Together We Health."
WHAT
I worked with designer John Kwon to come up with a series of campaign concepts that were used in out-of-home, digital, social, search and radio channels throughout Oregon, Washington, Idaho and Utah.
I worked with designer John Kwon to come up with a series of campaign concepts that were used in out-of-home, digital, social, search and radio channels throughout Oregon, Washington, Idaho and Utah.
