WHY
To help a popular online piano school with 265,000+ students in 115 countries expand its offerings to homeschool families and adult learners—driving more traffic to its website and increasing memberships.
To help a popular online piano school with 265,000+ students in 115 countries expand its offerings to homeschool families and adult learners—driving more traffic to its website and increasing memberships.
HOW
By overhauling the website to appeal to a broader audience, elevating the value propositions and call-to-actions, reworking the brand voice and improving SEO.
By overhauling the website to appeal to a broader audience, elevating the value propositions and call-to-actions, reworking the brand voice and improving SEO.
WHAT
Worked with the creative director to develop content templates, then helped them hit the right notes with new copy for the pages.
Worked with the creative director to develop content templates, then helped them hit the right notes with new copy for the pages.
